Busy week this week, so time for only one station this week…San Diego’s “Hot Hits KS103″…

KSDO-FM 102.9 “KS103” San Diego

The 102.9 MHz San Diego signal originally signed on the air by the Bible Institute of LA as KBBW on May 20 1963. Following a sale to PSA Broadcasting in 1971, the station became easy listening KPSE running “the Velvet Sound” of beautiful music. The easy listening format continued when the station changed calls to KEZL a couple of years later. KEZL would flip to top 40 KSDO-FM “K103” in 1984 and would go on to have many format changes over the next 15 years. In 1987, it flipped to the then-new smooth jazz format launching in many markets as KSWV “the Wave.” In 1989, it would change calls back to KSDO-FM, but this time as a classic rock station. KSDO-FM changed calls to KCLX-FM in March 1992, remaining classic rock. In 1995, it changed to soft AC KKBH-FM “102.9 the Beach.” It shifted to AC, and then in 1997, it changed to soft AC KJQY. The KJQY calls previously had a long run in San Diego on cross-town rival 103.7 from 1979-1995. After the 102.9 facility was spun off to Univision in 1998, the KJQY calls and format moved to then-KXGL 94.1 (present day KMYI) and 102.9 switched to Spanish-language romantica KLQV “K-Love” (it changed calls briefly from KJQY to KCDE in August 1998 and then 11 days later to KLQV).  KLQV has remained Spanish-language since then running through a couple of different formats.  Today, it is “102.9 Más Variedad.”

KSDO-FM 102.9 San Diego “Hot Hits KS103.” 03 August 1984.  DJ: Mike Preston.

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